Branding and Gateways
Goal: To give the Brewery District a specific, marketable brand identity. To make the Brewery District a distinctive, vibrant place within Cincinnati that makes people want to live in it, work in it, and visit it. To attract investment such as real estate development, existing business expansion and new business creation to the Brewery District.
The Brewery District has a good skeleton of primary streets and intersections that are traveled by thousands of people a day. We will capitalize on these natural gateway locations by installing signage, sculptures, lighting and other branding devices. People will not only know when they have entered the Brewery District, they will get a feel for our fun-natured attitude our business vitality and, of course, our love of beer.
The BDCURC will form a committee to develop the Brewery District brand, and solicit and analyze ideas for improvements to the physical elements that populate our streetscape. In addition to the gateway branding devices, our new benches, streetcar stops, signage, streetlights and other elements along our primary and secondary streets will reinforce our message. We will then partner with City and Parks officials to implement those improvements.
A current schedule of committee meetings is HERE.